Why no more SR5 package??

I have a questions for the group. When I worked for Toyota we had the SR5 package for the Tunrdra's, Sequia's, 4Runners and Tacoma's. Was always the mid-level between base and Limited.



Now my '04 Highlander has these as options. Moonroof, 7 pass, V6, 4WD, engine imobilizer, lighted visor, alloy wheel package, power drivers seat, keyless entry, rear heat, fog lights. This truck seems to be as close to limited without geting the Limited only options like JBL stereo and Leather. Why is there not a SR5 package for this type of loaded "but not Limited" trim level?



SR5 originaly stood for Sport (I think alloy wheels and v6 covers this). R is for the RE engine group (but hey, Tundra, Sequia, and 4Runner have not had the RE engiene group for YEARS after the package was still used), 5 is for 5-speed well my V6 Highlander has a 5-speed auto, was new for '04 model year? (Tundra and Sequia had 4-speed auto with SR5 package anyways)

Reply 1 : Why no more SR5 package??

Actually, SR5 means Sport Rally 5. Now it's just a trim package. Not sure why Toyota isn't offering the package now.